Checkout Button Is Causing Customers to Abandon Their Purchase
M
Melissa Romero
Hi Beacons Team,
I’m reaching out because I’m experiencing a major issue with the checkout flow that is costing me sales.
I sell a $597 digital product, and many of my customers purchase using Klarna or Afterpay. Recently, the checkout experience changed, and now customers must:
- Select Klarna or Afterpay.
- Click a green button that says “Secure pay $597.”
- Only after clicking that button do they see their payment plan options.
The problem is that many customers believe clicking “Secure pay $597” will immediately charge them the full amount. They become afraid to continue and abandon the checkout, even after I explain during my TikTok Lives that they won’t be charged $597 and that they’ll see their payment plans on the next screen.
This has become a frequent concern, and I believe it’s negatively impacting my conversion rate.
Is there any way to:
* Customize the wording on that button?
* Display something like “Continue to Payment Options” or “Review Payment Plans” instead?
* Or allow customers to view their payment plan options before seeing a button that appears to charge the full purchase price?
If this isn’t currently possible, I’d love for this to be submitted as a feature request. I think it would greatly improve the checkout experience for creators selling higher-ticket products with Buy Now, Pay Later options.
Thank you for your time. I appreciate any guidance or updates you can provide.
Best,
Melissa Romero
Jacob Choi-Durham
Hi Melissa Romero — thanks for flagging this, and totally hear you on how the “Secure pay $597” button could be confusing for Klarna/Afterpay customers. This feedback is super helpful. I’m going to share this with our team so we can take a closer look at the current checkout flow and what options we have here, and we’ll follow up as soon as we have an update.